top of page
croissant-m3kOyzCIQvE-unsplash.jpg

bringing purpose
to hospitality

Different backgrounds, one shared vision: to give real estate players the upper hand in today’s market.

Our strength? Creating authentic, unforgettable experiences that deliver growth, and futureproof your concept.

the team

Laura has over 12 years of experience in commercial real estate, specializing in office leasing and building marketing. She supports owners and developers in positioning, tenant strategy and maximizing the commercial success of office and mixed-use buildings.

LAURA HOVESTAD

PARTNER/ COMMERCIal director

laura@velvetsquare.nl

Daan has a proven track record of delivering exceptional results in building and scaling hybrid hospitality brands and mixed-use development locations.

 

From the successful franchise Vascobelo, to various hotels, mixed leisure destinations and more, his expertise spans the full breadth of Velvet Square’s offering.

daan1.jpg

DAAN MEISCHKE

Ralf started his career in the luxury hotel business where he became director of food & beverage at The Ritz-Carlton Hotel Company. 

 

He has spent the past 10 years as general manager and co-founder of A’DAM Six Senses in the A’DAM tower in Amsterdam, which has quickly become one of Amsterdam’s most iconic mixed-use building cases and tourist attractions. Ralf is part of the national board of Koninklijke Horeca Nederland.

ralf.jpg

RALF BENDA

Nienke has been working at Velvet Square for two years and serves as the Community & Hospitality host at Zuiderhof II. She is a welcoming and trusted point of contact for the tenants and suppliers.

 

In addition to her  responsibilities at Zuiderhof II, she plays an active role in marketing and onboarding teams; managing social media for the various locations and supporting Velvet Square’s internal marketing initiatives.

Nienke .jpg

Nienke van rijn

Community & hospitality host / marketing

nienke@VELVETSQUARE.NL

With her warm smile and positive energy, she helps create a welcoming atmosphere for everyone who walks through our doors at Zuiderhof II.

 

From supporting our tenants and welcoming visitors to keeping daily operations running smoothly, Sherisa is always ready to help. Whether you need assistance, a great cup of Matcha, or simply a friendly face, she’s there to make your day a little brighter.

sherisa .jpg

Sherisa  eind 

Community & Hospitality Host

sherisa@velvetsquare.nl

Agatha is the creative force behind the kitchen at Café Velvet Square. As Kitchen Manager and Chef, she makes sure every dish is prepared with care, quality, and a personal touch.

From creating delicious meals and managing the kitchen operations to supporting the team and keeping everything running smoothly, Agatha brings passion and dedication to everything she does.

agatha .jpg

Agatha  Cobin

Kitchen manager & Chef 

cafe@VELVETSQUARE.NL

Jewel is the driving force behind Café Velvet Square. As Assistant Manager, she makes sure everything in the café runs smoothly and that both guests and tenants feel welcome.

From supporting the team and keeping daily operations on track to coordinating events and making sure everything is perfectly prepared, Jewel is always involved. With her positive attitude, eye for detail, and hands-on approach, she knows how to keep the café running while creating a warm and inviting atmosphere.

Jewel .jpg

jewel monden

Assistant manager

Cafe@VELVETSQUARE.NL

88539a8f-39a1-4da9-a813-617622eb2bb4_800.jpg

© VELVET SQUARE 2026

bottom of page