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MIX & MATCH OF OWNED, PARTNER AND THIRD-PARTY BRANDS

VIBRANT LIFESTYLE DESTINATIONS THROUGH MIXED-USE VALUE PROPOSITIONS.

Our Mixed-Use development value proposition allows us to create vibrant lifestyle destinations that seamlessly blend residential, commercial, cultural, institutional, and industrial uses, all within a single building or area.

We excel in selecting the most commercially astute combination of brands for a location, whether they are our own, partners or third-party. We then manage and operate them on behalf of the property owner, to maximize profitability. Always ensuring that they significantly contribute to the sustainability, efficiency, and overall well-being of a location and their guests.

Testimonials

own
brands

Brands developed by Velvet Square.

PARTNER
brands

Existing Brands we are “partnering” with on our locations.

THIRD-PARty
brands

 One-off brands on location for third parties and/or brands developed by us.

SERVICE PARTNERS

Existing Brands we are “partnering” with on our locations.

WE EXCEL IN PLANNING THE MOST COMMERCIALLY ASTUTE MIX OF ALL components

About
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OWN BRANDS

MAX & MOORE

Step into Max & Moore, the office of the future, in an up-and-coming part of Amsterdam North. It's more than just a building; it's a refreshing workspace where city vibes meet eco-friendliness and comfort to create a welcoming atmosphere.

 

With 9800 square meters of office space and an ideal location by the water, Max & Moore invites you to experience the new era of the workplace. Embracing solar power, open space and natural light, it's designed with visitor well-being in mind. Downstairs, the Velvet Square Cafe is a welcoming spot for colleagues, friends, neighbors, or anyone seeking a place to unwind.

 

Come and join us in this vibrant destination where the essence of Amsterdam harmonizes effortlessly with a forward-thinking approach to the future. Embrace the positive transformation of the workspace.

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About
SERVICE PARTNERS

MYPUP: PICK UP POINTS

Make parcel delivery to your building worry-free, efficient and sustainable with MyPup.

No more hassle from lost parcels, and up to 90% less courier traffic to your apartment, office or neighbourhood.

Start managing parcel deliveries the smart way, with a custom-made Pick Up Point in your building.

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About
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service partners

WUNDERMART: SMART SHOPS

Meet the perfect addition to the F&B service in your hotel. Powered by technology and driven by data, this small 24/7 grab, pay and go shop simply runs itself.

 

With a wide variety of drinks, snacks and essentials it gives guests what they need, and adds a healthy profit at the same time.

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About
SERVICE PARTNERS

TULU: SMART RENTAL STORE

We provide on-demand access to the day-to-day things

residents want and need, from home essentials to printers

and scooters — and beyond.

A Custom Service that curates the kinds of items your residents are looking for.

A Smart Unit that we install in your building, stocked with all the curated offerings.

A Tech Platform driven by data, with a one-click app ensuring seamless transactions.

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© VELVET SQUARE 2025

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