
MIX & MATCH OF OWNED, PARTNER AND THIRD-PARTY BRANDS
VIBRANT LIFESTYLE DESTINATIONS THROUGH MIXED-USE VALUE PROPOSITIONS.
Our Mixed-Use development value proposition allows us to create vibrant lifestyle destinations that seamlessly blend residential, commercial, cultural, institutional, and industrial uses, all within a single building or area.
We excel in selecting the most commercially astute combination of brands for a location, whether they are our own, partners or third-party. We then manage and operate them on behalf of the property owner, to maximize profitability. Always ensuring that they significantly contribute to the sustainability, efficiency, and overall well-being of a location and their guests.
own
brands
Brands developed by Velvet Square.
PARTNER
brands
Existing Brands we are “partnering” with on our locations.
THIRD-PARty
brands
One-off brands on location for third parties and/or brands developed by us.
SERVICE PARTNERS
Existing Brands we are “partnering” with on our locations.

WE EXCEL IN PLANNING THE MOST COMMERCIALLY ASTUTE MIX OF ALL components

OWN BRANDS
MAX & MOORE
Step into Max & Moore, the office of the future, in an up-and-coming part of Amsterdam North. It's more than just a building; it's a refreshing workspace where city vibes meet eco-friendliness and comfort to create a welcoming atmosphere.
With 9800 square meters of office space and an ideal location by the water, Max & Moore invites you to experience the new era of the workplace. Embracing solar power, open space and natural light, it's designed with visitor well-being in mind. Downstairs, the Velvet Square Cafe is a welcoming spot for colleagues, friends, neighbors, or anyone seeking a place to unwind.
Come and join us in this vibrant destination where the essence of Amsterdam harmonizes effortlessly with a forward-thinking approach to the future. Embrace the positive transformation of the workspace.

SERVICE PARTNERS
MYPUP: PICK UP POINTS
Make parcel delivery to your building worry-free, efficient and sustainable with MyPup.
No more hassle from lost parcels, and up to 90% less courier traffic to your apartment, office or neighbourhood.
Start managing parcel deliveries the smart way, with a custom-made Pick Up Point in your building.



service partners
WUNDERMART: SMART SHOPS
Meet the perfect addition to the F&B service in your hotel. Powered by technology and driven by data, this small 24/7 grab, pay and go shop simply runs itself.
With a wide variety of drinks, snacks and essentials it gives guests what they need, and adds a healthy profit at the same time.

SERVICE PARTNERS
TULU: SMART RENTAL STORE
We provide on-demand access to the day-to-day things
residents want and need, from home essentials to printers
and scooters — and beyond.
A Custom Service that curates the kinds of items your residents are looking for.
A Smart Unit that we install in your building, stocked with all the curated offerings.
A Tech Platform driven by data, with a one-click app ensuring seamless transactions.

